Meet our Founder, Allison Lancaster

My Story:

Not long after giving birth to my son in 2015, I was faced with the decision that many new mothers have had to make: to return to work or leave their career behind to stay at home with their new baby. After a 2 week NICU stay, I found myself wondering daily: how could I stay home, raise this new baby, & bring in some extra money to support our family?

Writing has always been a passion of mine so, I started a blog. I learned along the way how to monetize & market, and my blog became my passion project. It was this creative outlet that had been missing from my life. My blog following grew pretty quickly and almost immediately, I had posts syndicated by the Huffington Post. From there, I was asked to write articles for Scary Mommy, TODAY Parents, and more!

It was through the world of blogging that I started to gain clients who wanted me to help them grow their online presence, organize their businesses and take their time back.

Since 2015, I have been blessed with business growth that has allowed me to hire an amazing team and offer them the opportunity to live their dreams.

On top of that? I get to work with the most amazing clients in the world, who are also…living out their dreams! I’ve been there, I’ve done it & would LOVE to help your goals, become your reality.

  • Bachelor of Science – Business Administration, Gardner-Webb University
  • Certificate in Women’s Entrepreneurship – Cornell University
  • 8 Years of Corporate/Private Event Planning
  • 5 Years Corporate Executive Assistant in a Large Health Care System
  • 10+ Years Online Business Owner/Entrepreneur

Education & experience